Group Senior SEO Specialist

About the role

We are looking for a Group Senior SEO Specialist to lead the international organic growth strategy for Fortuna Entertainment Group’s brands. You will drive qualified traffic, improve visibility across traditional and AI‑driven search platforms, and ensure our content is trusted and surfaced by emerging search technologies.

Key responsibilities

• Define and own the international SEO strategy, accountable for traffic, visibility, acquisition and revenue.
• Plan and execute technical and on‑page SEO initiatives, optimizing architecture, internal linking and keyword targeting.
• Develop brand visibility on AI‑powered platforms (ChatGPT, Gemini, Perplexity, Google AI Overviews) and set AI‑visibility KPIs.
• Manage structured data and schema markup, monitor brand presence in AI‑generated answers.
• Collaborate with content, development and PR teams to strengthen E‑E‑A‑T signals and digital PR/link‑building.
• Analyse performance with SEO and AI visibility tools, translate insights into actionable recommendations.

Required profile

• Minimum 3 years of experience as an SEO specialist.
• Fluent English (C1 level) – oral and written.
• Strong knowledge of ranking factors, search engine algorithms and AI‑driven search behavior.
• Hands‑on experience with structured data/schema markup implementation.
• Familiarity with a range of SEO and AI‑visibility monitoring tools and current best practices.
• Proficiency with website analytics tools (e.g., Google Analytics) and Google Search Console.

Required skills

• Structured data / schema markup
• SEO monitoring tools
• AI‑visibility monitoring tools
• Google Analytics
• Google Search Console

What we offer

• Annual bonus and 5 weeks of holiday.
• Flexible working hours and hybrid work model.
• Individual career development plan and meal allowance.
• Cafeteria benefit system (sports, culture, travel, health).
• In‑house barista, refreshments and weekly fruit days.
• Employee events, well‑being programs and internal activities.
• International environment with stable background.
• Partner discounts (Dr. Max, Datart, Škoda Auto, etc.).