Key Account Manager – Czech Republic (IKA Channel)

About the role

The Key Account Manager will be responsible for delivering the performance targets for Brown‑Forman’s B‑F brands within the IKA channel in Czechia. Working in a hybrid setting (four days in the office, one day remote), you will shape the account strategy, drive growth and ensure best‑in‑class execution in‑store.

Key responsibilities

• Develop and execute the business strategy for dedicated key accounts in the IKA channel across Czechia.
• Analyse growth opportunities, manage listings, distribution and product mix to meet the country plan.
• Plan, launch and evaluate promotional activities that maximise return on investment.
• Negotiate trade terms and win‑win agreements with key accounts on an annual basis.
• Manage financial KPIs, provide accurate forecasts and report on P&L and volume budgeting.
• Build strong relationships with each account and maximise B‑F brand share of voice.
• Deliver regular performance reports and conduct business reviews with key accounts.
• Collaborate with merchandising agencies, field sales teams and regional sales managers to ensure seamless off‑trade execution.
• Monitor competitor activity and share market insights with internal teams.

Required profile

• Minimum 2 years of direct customer communication and management experience in modern trade.
• At least 1 year of experience working with e‑commerce customers.
• Proven FMCG background; experience with Tesco, Globus or Albert is a plus.
• Fluent in English and Czech.
• Positive attitude, strong team player and ready to step up from a Junior Key Account Manager role.

Required skills

• Salesforce

What we offer

• Career development within a global consumer‑goods leader.
• Competitive total rewards package.
• Collaborative, high‑performance culture that encourages innovation.