Marketing Campaign Activation Lead

About the role

As a senior member of the Marketing Activation team, you will lead the activation and delivery of large‑scale global marketing campaigns that support business objectives and strengthen market impact. You will work across functions, regions and external partners, bringing people together around a shared vision and ensuring successful execution from concept through delivery.

Key responsibilities

• Lead the activation and execution of global marketing campaigns, coordinating cross‑functional project teams and external agencies.
• Develop activation plans, content strategies, budgets and timelines that align with business goals.
• Shape campaign messaging and value propositions to resonate with target audiences across multiple channels.
• Review and approve creative concepts, designs, content and assets, ensuring consistency and quality.
• Monitor campaign performance, manage risks and present recommendations and results to senior stakeholders.
• Contribute to campaign excellence across the function by providing guidance and support to colleagues.

Required profile

• Proven experience leading integrated marketing campaigns from strategy through execution in an international environment.
• Strong background in marketing, brand building, communications or related disciplines.
• Demonstrated ability to lead cross‑functional teams across multiple stakeholders and regions.
• Excellent storytelling, messaging and campaign development capabilities.
• Strong stakeholder management, influencing and presentation skills, including engagement with senior leaders.
• Collaborative leadership style with a commercial mindset and data‑informed approach.