Senior Integrated Marketing Manager - Robotic Surgery

About the role

The Senior Integrated Marketing Manager for Robotic and Digital Surgery leads the strategic direction, planning and execution of upstream marketing for the Robotic and Digital Surgery portfolios. The role shapes the long-term portfolio vision, drives customer-focused innovation and ensures excellence in new product launches, partnering with cross-functional teams and global stakeholders.

Key responsibilities

• Develop and implement enterprise-wide integrated marketing programs, including business cases, strategies, budgets, executions, measurements and ongoing improvements.
• Lead sponsorship and partnership strategies, from concepting and evaluation to creation and activation.
• Oversee the creation of all content to support Medtronic's reputational and messaging aims, using omni-channel models combining paid, owned, earned and shared content.
• Develop reputational KPIs, listening tools and strategies to measure program impact on reputation at corporate, regional or global level.
• Build and maintain stakeholder contact programs and databases to share Medtronic's insights with the right audiences.
• Create sales and marketing materials, manage campaigns, engage Key Opinion Leaders (KOLs), analyze market data and manage events such as conferences.

Required profile

• Bachelor's degree in engineering, Business, Healthcare Management or a related field.
• At least 10 years of progressive marketing experience.
• Proven track record in portfolio strategy, product launches and pricing strategy.
• Prior experience in large-scale healthcare strategic initiatives.
• Preferred: Master's degree, MBA or equivalent advanced degree, and large capital commercial experience in emerging markets.

Required skills

• Strong strategic thinking and analytical skills, able to turn insights into actionable plans.
• Exceptional collaboration and influencing skills with global and cross-functional stakeholders.
• Demonstrated success in matrix organizations and driving alignment across regions.

What we offer

• A competitive salary with a stated range of 1,858,400 to 2,787,600 CZK in Czechia and 322,560 to 483,840 RON in Romania.
• A flexible benefits package covering a wide range of benefits and resources.