Trade Marketing Manager
Perfetti Van Melle · Prague
Job description
About the role
As our new Trade Marketing Manager, you will play a key role in bringing our brands to life at the point of sale. You will be responsible for creating and executing product visibility strategies across sales channels, translating our marketing and commercial plans into impactful in‑store activation.
Key responsibilities
- Develop and execute visibility strategies across sales channels.
- Create assortment and planogram recommendations with Category Management.
- Drive merchandising standards and best‑in‑class in‑store execution.
- Develop POSM concepts and manage production, logistics, and inventory end to end.
- Lead tailor‑made visibility solutions with customers and cross‑functional teams.
- Manage merchandising agencies and evaluate their performance.
- Analyze promotional execution, product rotation, costs, and value opportunities.
- Monitor competitor activities and translate market insights into action.
- Own and manage the Visibility budget within Trade Marketing.
Required profile
- University degree.
- 2–5 years of experience in Trade Marketing, Channel Activation, Shopper Marketing, or a related FMCG role.
- Fluent Czech/Slovak, English B2 minimum (Polish is an advantage).
- Strong analytical, project management, and organizational skills.
- Creative, results‑oriented, and comfortable managing multiple stakeholders.
- Excellent communication, presentation, and negotiation skills.
- Strong MS Office/Excel skills.
- SAP S/4HANA and Nielsen database experience.
- Driving licence B.
Required skills
- MS Excel
- SAP S/4HANA
- Nielsen database
What we offer
- Permanent full‑time employment.
- Hybrid work model – office in Prague, home office, and field work.
- 25 days of paid vacation per year.
- Company mobile phone with a monthly plan for both business and private use.
- Comprehensive benefits package including sick days, pension contribution, meal and home‑office allowances, company products, English courses, group accident insurance, and flexible working hours.
- Personal learning and development opportunities through a global e‑learning platform and tailored training programs.
- Start date: Immediately or by agreement.
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Perfetti Van Melle
Prague
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