Brand and Customer Manager

About the role

The Brand and Customer Manager is responsible for understanding, designing and continuously improving the end-to-end patient journey within the therapeutic area. The role identifies patient needs, barriers and opportunities and turns them into solutions that improve patient awareness, access, experience and health outcomes. It works cross-functionally with Marketing, Medical Affairs, Market Access, Sales, Digital and others, and requires a patient-centric mindset, strategic thinking and cross-functional leadership.

Key responsibilities

• Develop and refine the end-to-end patient journey, identify barriers and drop-off points, and collect insights from patients, healthcare professionals, Scientific Leaders, customer-facing teams, market research and data.
• Translate insights into strategic priorities, intervention opportunities and measurable objectives.
• Design and implement solutions for disease awareness, health literacy, prevention, diagnosis, HCP recommendation, access and pathway navigation, using digital, omnichannel and face-to-face approaches.
• Lead cross-functional collaboration, align stakeholders and facilitate prioritization based on patient impact, business relevance and feasibility.
• Engage healthcare professionals, Scientific Leaders and external stakeholders, and work with customer-facing teams to validate insights.
• Set measurable objectives and KPIs, monitor results, manage allocated budgets and share learnings across the organization.

Required profile

• University degree in Marketing, Business, Life Sciences, Public Health or a related field.
• Experience in pharmaceutical or healthcare marketing, patient engagement, customer experience, market access or a related commercial role.
• Proven experience leading cross-functional projects in a matrix organization.
• Czech or Slovak and English language proficiency; driving licence.

Required skills

• Strong analytical capability and ability to turn insights and data into strategic priorities.
• Project management, communication, influencing and stakeholder management.
• Ability to work independently and manage multiple initiatives.
• Preferred: creative campaign development, engagement marketing, marketing budget management, marketing data analysis, marketing strategy implementation and strategic planning.