Influencer & Community Manager

About the role

P&G is building a new Influencer & Community team within its Central Europe organisation and is looking for an Influencer & Community Manager in Prague. You will own end-to-end influencer partnerships, strategy and execution, from insight and talent selection to content delivery and performance optimisation, while keeping creator-led conversations going beyond campaigns on platforms such as TikTok, Instagram, YouTube and Reddit. Working with Media, Brand and PR teams, you will adapt global strategies to local relevance.

Key responsibilities

• Lead locally relevant execution of influencer, KOL and expert strategies, identify, vet and onboard creators across tiers, and build relationships with creators and agencies
• Manage campaigns end-to-end: briefs, content, rollout, budget and ROI-focused performance analysis and optimisation
• Engage audiences on key platforms, monitor sentiment and risks, and develop community guidelines, response frameworks and escalation protocols
• Drive UGC and advocacy programmes, and collaborate with Brand and Creative teams on social-first content strategies and calendars
• Identify high-performing content for organic and paid amplification and help create authentic, platform-native formats
• Monitor social conversations, trends and competitor activity, use social listening and AI tools to generate insights, and share learnings across local and regional teams
• Ensure content and partnerships comply with brand guidelines, platform best practices and local advertising regulations, and advise internal teams and creators on disclosure and compliance

Required profile

• Experience in influencer marketing, creator partnerships or social media; exposure to consumer brands is an advantage
• Proven track record managing end-to-end influencer/creator campaigns from briefing to reporting
• Strong understanding of the Czech Republic creator landscape and platform dynamics
• Ability to connect creator storytelling with broader brand engagement, and to balance strategy with hands-on execution
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion)
• Strong communication and collaboration skills in fast-paced, multi-stakeholder environments
• Genuine enthusiasm for the Consumer Goods industry
• Proficiency in written and spoken English; apply by submitting your CV in English

What we offer

• Annual salary review and a wide range of benefits including a pension plan, share purchase plan, life and disability insurance, extra paid leave, meal and leisure benefits, fitness benefits and a Flex Fund
• Flexible ways of working, including occasional work from home and flexible schedules, plus wellbeing programmes
• Continuous learning, a varied career path and a culture of ownership, collaboration and inclusion