Marketing Campaign Specialist

About the role

The Marketing Campaign Specialist owns Groupon's internal promotional campaigns across all markets, guiding them from strategy and planning through execution, quality assurance, and post‑campaign analysis. The role blends hands‑on delivery with strategic thinking and data‑driven insights, ensuring each campaign launches on time, meets performance targets, and delivers actionable learnings.

Key responsibilities

• Own end‑to‑end delivery of internal promotional campaigns – from concept and brief to inventory, landing pages, launch, and quality assurance.
• Co‑drive campaign strategy and planning, shaping quarterly calendars, themes, category focus, discount tiers, and managing campaign overlap.
• Lead execution of major campaign and sale moments while collaborating with brand teams on their initiatives.
• Define per‑market inventory and landing‑page set‑up, prioritising based on live performance data.
• Act as primary liaison for the design team, proposing creative direction and validating assets before launch.
• Run multi‑market quality assurance on homepages and landing pages, escalating issues to resolution.
• Produce performance reporting, post‑campaign analysis, and surface actionable learnings.
• Deliver campaign‑related automation and AI projects and support cross‑functional initiatives.

Required profile

• Proven experience managing marketing campaigns across multiple markets.
• Strong analytical mindset with ability to interpret performance data and drive optimisation.
• Excellent project‑management skills, capable of coordinating cross‑functional teams.
• Ability to balance strategic planning with hands‑on execution.

Required skills