Marketing Manager – B2B Lead Generation & Digital

About the role

We are seeking a Marketing Manager who will own external, B2B‑focused campaigns and drive measurable lead generation. The role is hands‑on, with a strong digital orientation, and works closely with Business Development to turn marketing activities into real sales opportunities.

Key responsibilities

• Plan and execute external marketing activities aimed at B2B lead generation.
• Support the Business Development team through online marketing and CRM‑driven campaigns.
• Lead digital initiatives, including performance advertising and employer branding.
• Design campaigns with clear targets and measurable outcomes.
• Organise conferences and external events in partnership with agencies.
• Manage relationships with PR and media agencies.
• Coordinate external partners, run tenders for events, and oversee agency work.
• Track and evaluate campaign performance, focusing on leads, conversion rates and ROIC.
• Collaborate on employer branding and internal communication projects.

Required profile

• Proven experience in B2B digital marketing and campaign execution.
• Professional proficiency in Czech/Slovak and English.
• Hands‑on experience with a CRM system (mandatory); Salesforce is a plus.
• Ability to measure impact, present results and provide a portfolio of work.
• Experience supporting sales or business development teams.
• Practical, proactive mindset with ownership.
• Nice to have: background in a marketing/communication agency, experience with B2B events, PR collaboration, or performance‑marketing tools.

Required skills

• CRM
• Salesforce (optional)
• Performance marketing tools

What we offer

• Structured onboarding and mentorship from experienced colleagues.
• Involvement in projects across the CEE region.
• Visible impact on real operations and professional development across business, tech and project domains.
• Company car for private use.
• Fully covered meal vouchers and an extra week of vacation.
• Regular employee events (team‑buildings, sports, BBQs, etc.).
• Contributions to pension and liability insurance.
• Opportunity to purchase DHL Group shares at a favourable price.
• Multisport and Makro cards, plus additional benefits.