Performance Marketing Manager

About the role

The Performance Marketing Manager will lead performance and brand campaigns across paid channels, ensuring efficiency, scalability and measurable business impact. Working within Creative Dock’s flat, project‑based structure, you will collaborate with brand, CRM, data and category teams to align messaging and drive growth.

Key responsibilities

• Own and implement performance and brand campaign strategies across multiple markets.
• Plan, execute, and supervise user acquisition campaigns on paid social, search, video and cross‑channel platforms.
• Ensure proper tracking, attribution and reporting setup for accurate performance measurement.
• Continuously optimize budget allocation based on A/B testing insights, creative performance, formats and targeting.
• Drive improvements in ROAS and CPA through strategic, data‑driven decision‑making.
• Use analytics tools, including AI‑powered platforms, to generate insights and support marketing decisions.
• Collaborate closely with brand, CRM, data and category teams to ensure message consistency and alignment.
• Report performance updates to senior stakeholders, including C‑level, with clear insights and recommendations.
• Participate in research and innovation initiatives to test emerging technologies in performance marketing.

Required profile

• Minimum 3 years of hands‑on performance marketing experience, preferably in an agency or e‑commerce environment.
• Proven track record managing paid search, paid social, video and/or programmatic campaigns.
• Ability to work in a fast‑paced, multi‑project setting with shifting priorities.
• Strong analytical mindset with the capacity to translate data into actionable recommendations.
• German language proficiency is a plus; prior research & innovation experience is beneficial.

Required skills

• Google Ads
• Meta Business Manager
• Google Analytics 4
• AI-powered marketing tools
• Tracking and attribution models
• Tag management
• Data analysis
• Campaign optimization
• Product feed management (e.g., Channable)
• Search
• Shopping
• Performance Max