Performance Marketing Specialist

About the role

We are looking for a Performance Marketing Specialist to join our fast‑growing agency. You will manage and optimise paid‑media campaigns for international clients, working in a supportive, pet‑friendly environment with a 4‑day work week.

Key responsibilities

• Plan, launch and optimise PPC campaigns across Google Ads (Search, Shopping, Performance Max, Display, YouTube) and Meta Ads (Facebook & Instagram).
• Conduct keyword, audience and competitor research to uncover growth opportunities.
• Manage budgets to meet KPIs such as ROAS, CPA, CTR and conversion rate.
• Test and optimise ad creatives, audiences, bidding strategies and landing pages.
• Monitor account health, diagnose issues and implement data‑driven improvements.
• Set up and troubleshoot conversion tracking using GTM, GA4, Google Ads conversion tracking and Meta Pixel/CAPI.
• Maintain Google Merchant Center feeds and Performance Max campaigns.
• Perform A/B testing on ad copy, creatives and campaign structures.
• Analyse performance data and produce actionable reports.
• Collaborate with designers, copywriters, developers and marketing teams.

Required profile

• 2‑3 years of hands‑on experience managing PPC campaigns.
• Strong knowledge of attribution models, conversion tracking and campaign measurement.
• Excellent analytical and problem‑solving abilities.
• Proficiency in Excel or Google Sheets for reporting.
• Ability to manage multiple projects and build positive relationships across teams.

Required skills

• Google Ads (including Performance Max, Search, Shopping, Display, YouTube)
• Meta Ads Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Google Merchant Center
• Meta Pixel / CAPI
• Bid strategy optimisation
• A/B testing
• Audience targeting & remarketing
• Data analysis & reporting
• Budget management
• Ad copywriting

What we offer

• Cozy, pet‑friendly office near Grébovka Park.
• Hybrid work model with remote days.
• 4‑day work week (Monday‑Thursday, 10 am‑6 pm).
• 21 days paid vacation after probation.
• Team‑building events, regular lunches and a collaborative culture.