Trade Marketing Specialist
Imperial Brands PLC · Prague
Job description
About the role
As a Trade Marketing Specialist you will bring brand and commercial strategies to life in the Czech market, working at the intersection of Marketing and Sales. Based in Prague, you will lead trade marketing initiatives that boost brand visibility, customer engagement and business performance.
Key responsibilities
- Lead and deliver trade marketing projects from planning through execution to post‑activity evaluation.
- Manage trade marketing budgets, monitor spending and ensure alignment with business priorities.
- Develop and execute in‑store activation programmes and point‑of‑sale materials (POSM).
- Manage relationships with suppliers and agencies to ensure high‑quality delivery.
- Analyse market performance, trade KPIs and promotional effectiveness, providing insights and recommendations.
Required profile
- Minimum 2 years of experience in Marketing, Trade Marketing or a related commercial function.
- Strong project management and organisational skills with the ability to handle multiple priorities.
- Excellent analytical, presentation, communication and stakeholder management skills.
- Fluent in English and Czech, both written and spoken.
- Willingness to travel occasionally and experience in an FMCG environment is an advantage.
Required skills
- Microsoft Office
What we offer
- Comprehensive compensation package with salary and bonus scheme.
- Further benefits and inspiring workplaces.
Questions fréquentes
Why are you reporting this job?
Explore further
Salaries, guides and searches in the Czech Republic.
Salaries by job title
Apply in 30 seconds
Enter your email to apply. An account will be created automatically.
By continuing, you accept our terms of use.
Already have an account? Login
A question about this job?
Ask it here: you will get the full job summary by e-mail, right away.
Published 4 hours ago
Expires 1 month from now
2 views · 0 interested
Boost your chances
Upload your CV — we will match you with relevant openings.
Analyzing your CV...
Imperial Brands PLC
Prague