Omnichannel Product Activation Senior Specialist

About the role

MSD is looking for an experienced Adobe activation specialist to lead the design and delivery of campaign and journey approaches in Adobe. The role turns business needs into working campaigns and journeys, makes successful approaches repeatable across markets, and works closely with the Product Manager, Product Analyst, markets and campaign operations.

Key responsibilities

• Design campaign and journey approaches in Adobe, linking business goals with audiences, content, channels and operational needs.
• Bring markets through onboarding and launch readiness, ensuring requirements, approvals, testing and support are in place.
• Lead pilot activations, surface risks and dependencies and turn learning into practical improvements.
• Develop reusable journey patterns, templates, checklists and guidance, allowing for local needs where justified.
• Work with campaign operations on responsibilities and handoffs from request through launch and ongoing support.
• Help markets use Adobe capabilities consistently and use results and feedback to recommend improvements to the product team.
• During the SFMC transition, track live journeys and dependencies and help decide when migrated services can be retired.

Required profile

• Experience building, testing and operating campaigns or journeys in Adobe Journey Optimizer (AJO).
• Understanding of Adobe Experience Platform (AEP) and how its data and audiences support marketing activation.
• Experience in campaign activation, journey orchestration, marketing operations or marketing technology.
• Experience leading launches or adoption across teams, markets or regions.
• Ability to turn an unclear business request into a workable approach and bring stakeholders to a decision.
• Good judgment on testing, approvals, consent, quality and operational readiness, and clear communication with business and technical teams.

Required skills

• Adobe Journey Optimizer (AJO)
• Adobe Experience Platform (AEP)
• Adobe Campaign Classic
• Desirable: Salesforce Marketing Cloud (SFMC) or platform migration, email and mobile messaging (including WhatsApp), consent and suppression, regulated communications, reusable journey patterns and onboarding materials