Search & AI Visibility Specialist (GEO)

About the role

Join the digitalization division to pioneer Generative Engine Optimization (GEO). You will ensure the brand’s visibility in AI‑driven search environments such as ChatGPT, Gemini, and Perplexity, while educating global marketing teams on this emerging field.

Key responsibilities

• Analyze website performance and monitor brand representation across large language models and AI search engines.
• Collaborate with global brand and local marketing teams to optimise digital footprints in individual markets.
• Train and educate internal teams on AI visibility concepts and tools.
• Lead adoption of new AI marketing tools and procedures based on data‑driven insights.
• Utilise top‑tier analysis platforms such as SEMrush and specialised AI search tools.

Required profile

• Strong understanding of traditional SEO combined with curiosity about large language models and generative AI.
• Practical experience analysing website performance with tools like SEMrush.
• Excellent communication and presentation skills to explain complex technical concepts.
• Proficiency in English for daily collaboration with international teams.

Required skills

• SEMrush
• Search Engine Optimization (SEO)
• Website analytics
• Search algorithms
• Large Language Model (LLM) awareness

What we offer

• Hybrid working model with flexible patterns.
• Competitive salary and incentive pay.
• Pension and health insurance contributions.
• Generous leave: 5 weeks annual, additional sick and parental benefits.
• Tax‑free cafeteria benefits, Multisport Card, and various discount programmes.
• Modern equipment: up‑to‑date laptop and iPhone.
• On‑site amenities: parking, showers, refreshments, massage chairs, library, music corner.