Digital Marketing Specialist
Prague British International School · Prague
Job description
About the role
We are looking for a Digital Marketing Specialist to manage and develop our key digital channels and support the online journey of prospective families.
Key responsibilities
- Manage and continuously improve the school website and landing pages.
- Plan, launch and evaluate campaigns across Google Ads, Meta Ads and other digital channels.
- Support admissions‑related lead generation, including Open Days.
- Maintain the school’s LinkedIn presence and monitor SEO, website performance and content consistency.
- Track campaign performance using analytics tools, analyse data and prepare clear reports.
- Use insights to recommend improvements to campaigns and the digital user journey, working closely with marketing and admissions teams.
Required profile
- Fluent in Czech and English, both written and spoken.
- Minimum 2 years of experience in digital marketing or a similar role.
- Experience with paid campaigns, website management and lead generation.
- Proactive, organised and detail‑oriented.
Required skills
- Google Ads
- Meta Ads
- Google Analytics
- SEO
- Content Management Systems (CMS)
- Sitecore (advantage)
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Published 1 week ago
Expires 1 month from now
15 views · 0 interested
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Prague British International School
Prague
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