Head of Brand

About the role

Apify is seeking a Head of Brand to define and amplify its voice in the global market, crafting a compelling narrative that resonates with developers, enterprise leaders, and the broader AI ecosystem.

Key responsibilities

• Define and orchestrate a long‑term brand vision that transforms Apify into a distinctive global brand.
• Build and lead a brand team, shifting from ad‑hoc activities to a cohesive, high‑impact strategy.
• Conceptualize and execute bold campaigns, including viral community challenges, partnership announcements, out‑of‑home ads, and digital PR.
• Partner with senior leadership to shape thought‑leadership narratives and secure high‑leverage speaking opportunities.
• Collaborate with marketing, content, design, and PeopleOps to ensure consistent brand messaging and employer branding.
• Measure brand impact using share of voice, sentiment analysis, direct traffic lift, and organic search volume.

Required profile

• 5+ years of brand marketing experience, preferably in a technology company serving developers and B2B SaaS/PaaS markets.
• Proven track record of building and managing high‑performing brand teams.
• Experience repositioning companies or creating new market categories.
• Strong storytelling ability to translate complex technical capabilities into clear, exciting narratives for both engineers and C‑level executives.
• Authentic communication style that resonates with developer communities.

Required skills

• Experience with US market branding and cultural nuances.
• Ability to use data to prove brand value and set measurable KPIs.