Performance Marketing Strategist / Head of Growth

About the role

We are seeking a Performance Marketing Strategist who will act as the commercial brain behind our growth initiatives. Based in Prague with a hybrid work model, you will bridge business strategy, creative execution, and data‑driven optimisation to deliver profitable campaigns.

Key responsibilities

• Define and own the 2‑6 month marketing and campaign calendar across products and markets.
• Identify high‑impact growth opportunities and allocate the next €100k of budget proactively.
• Develop end‑to‑end campaign strategies, including audience insight, offer, positioning, messaging and distribution plans.
• Collaborate with the Creative Director to shape concepts, test angles and craft compelling hooks.
• Oversee paid acquisition performance on Meta, Google, Apple Search Ads, TikTok and emerging channels.
• Analyse campaign data, pinpoint funnel leaks, and iterate experiments to maximise ROI.

Required profile

• Strong strategic mindset with the ability to translate business goals into measurable campaigns.
• Comfortable moving between long‑term strategy and day‑to‑day performance analysis.
• Creative instincts and a data‑driven approach to testing and optimisation.
• Experience working cross‑functionally with creative, product, data and growth teams.

Required skills

• Meta Ads Manager
• Google Ads
• Apple Search Ads
• TikTok Ads