Social Media Specialist – DACH Market (Prague)

About the role

Vilgain is seeking a DACH Social Media Specialist to build and grow its organic presence across Germany, Austria, and Switzerland from its Prague office. You will own the strategy and execution for Instagram, TikTok, and YouTube, turning social channels into a measurable growth driver.

Key responsibilities

• Develop and execute an organic social strategy for the DACH region.
• Grow the German Instagram account to 50,000 followers by year‑end.
• Launch and nurture dedicated Instagram channels for Austria and Switzerland.
• Establish Vilgain’s presence on TikTok and YouTube in the DACH markets.
• Create market‑specific content based on local trends, competitors, creators, and language.
• Repurpose influencer assets for owned channels and collaborate with influencers and the creative team.
• Plan, produce, publish, and analyze content performance across platforms.
• Transform organic social into a scalable acquisition and brand‑building channel.

Required profile

• Proven experience in social media and content creation, especially on Instagram, TikTok, or YouTube.
• Native‑level German with deep understanding of German‑speaking audiences.
• Strong eye for engaging, shareable content and familiarity with the DACH creator landscape.
• Data‑driven mindset, able to combine creativity with performance analysis.
• Hands‑on, independent work style with strong ownership.
• Interest in food, health, fitness or lifestyle is a plus.

Required skills

• Instagram
• TikTok
• YouTube

What we offer

• Opportunity to shape a brand’s social presence in a key European market.
• Collaborative environment within a fast‑growing food and lifestyle company.
• Competitive full‑time fixed‑term contract.