Digital Marketing Manager – Higher Education Services

About the role

FutureLearn, part of Global University Systems, is seeking a data‑driven Digital Marketing Manager to own the acquisition strategy for its Higher Education Services portfolio. Based in Prague with a hybrid work model, you will lead multi‑channel campaigns that attract prospective students and drive enrolments for partner universities.

Key responsibilities

• Design, launch and optimise paid media campaigns across Google, Meta, LinkedIn, Microsoft Ads and display networks.
• Plan budgets, forecast spend and monitor performance against enquiry, application, enrolment and ROI targets.
• Collaborate with sales, CRM, creative, web and university stakeholders to refine audience targeting and creative assets.
• Improve landing‑page conversion rates and lead‑capture journeys through A/B testing and data‑driven optimisation.
• Maintain accurate tracking using Google Tag Manager, UTMs and platform integrations.
• Produce regular performance reports in GA4, Looker Studio, Power BI and Salesforce.

Required profile

• Commercially minded marketer with a strong analytical orientation.
• Experience managing end‑to‑end performance‑marketing programmes for education or similar sectors.
• Proven ability to work cross‑functionally and translate data into actionable recommendations.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• Microsoft Ads
• Display Advertising
• Google Analytics 4
• Looker Studio
• Power BI
• Salesforce
• Google Tag Manager
• A/B testing

What we offer

• Permanent contract with a hybrid work arrangement.
• Opportunity to shape the digital acquisition strategy for a global education platform.
• Collaborative environment with diverse internal and external partners.