Regional E-Commerce & Media Manager

About the role

At STIHL, innovation doesn’t stop with our products. We are looking for an experienced Regional eCommerce & Media Manager to lead digital growth across Eastern Europe. In this high‑impact regional role you will shape eCommerce and media strategies, unlock new growth opportunities, and help local markets succeed in an increasingly digital world.

Key responsibilities

• Drive sustainable growth of eCommerce business across Eastern European markets through dealer webshops, key online partners, and owned digital channels.
• Develop and execute regional media strategies across online and offline channels.
• Act as the regional Center of Excellence for eCommerce and Media, providing frameworks, tools, and best practices to local sales and marketing teams.
• Monitor, analyze, and optimise digital performance, identifying growth opportunities and implementing data‑driven improvements.
• Strengthen digital capabilities of dealers and business partners while supporting the development of key online sales channels.
• Improve customer journeys and conversion performance across digital touchpoints.
• Collaborate closely with local, regional, and global Sales, Marketing, and eCommerce teams to ensure aligned execution of digital initiatives.

Required profile

• Master’s degree in Marketing, Digital Marketing, Business Administration, Economics, or a related field.
• Minimum 5 years of professional experience in digital marketing, eCommerce, or media management.
• Proven experience in regional or multi‑country environments, working closely with local and cross‑functional teams.
• Fluent English (B2/C1 or higher); German language skills are an advantage.
• Excellent stakeholder management, communication, negotiation, and project‑management skills.

Required skills

• Performance marketing
• Media planning
• Budget management
• Digital performance optimisation
• Web analytics and reporting tools

What we offer

• High‑impact regional role within a global, premium brand.
• Co‑ownership of the marketing agenda with broad autonomy over strategy, budget and execution.
• Opportunity to shape marketing capabilities across developing markets and guide future market‑entry initiatives.
• Stability of a well‑established international company with a long‑standing tradition.
• Friendly team, employee discount on products, professional training and language courses.
• 25 days of vacation plus 3 sick days, 13th salary, fixed salary plus performance‑based bonuses.
• Contribution for recreation and leisure activities (Edenred) and flexible working hours with the option of home office.