Group Senior Advertising Specialist

About the role

Right now, we’re seeking a Group Senior Advertising Specialist to join our Group Acquisition team. The role is responsible for planning, executing and optimising Google advertising campaigns for dedicated FEG markets and contributes to the broader performance‑marketing strategy.

Key responsibilities

• Contribute to the development of Google advertising strategy for dedicated markets, aligned with business objectives and full‑funnel goals.
• Plan campaign structures, targeting and budget allocation across Search, Display, YouTube, App campaigns, Demand Gen and Performance Max.
• Build, manage and optimise campaigns directly within dedicated markets, ensuring best‑in‑class execution.
• Monitor campaign performance, budgets and KPIs, providing actionable recommendations to maximise business impact.
• Act as Google platform expert for the wider Performance Marketing team, providing guidance where required.
• Drive innovation by identifying new Google product features, formats and industry trends.

Required profile

• University degree, preferably in communication or marketing.
• Fluent English (written and oral) at C1/C2 level.
• Preferred certifications: Google Ads Search, Google Ads Measurement, Google Analytics 4, Google Ads Video or Google AI Essentials.
• At least 5 years of experience in digital media, paid search or performance marketing with hands‑on large‑scale Google campaign execution.
• Experience managing annual media budgets and delivering performance across multiple markets and business units.
• Hands‑on campaign‑building and optimisation experience across Search, Display, YouTube, App, Demand Gen and Performance Max, including automated bidding strategies and asset‑based formats.

Required skills

• Google Ads Search
• Google Ads Measurement
• Google Analytics 4 (GA4)
• Google Ads Video
• Google AI Essentials
• Automated bidding strategies
• Asset‑based campaign formats

What we offer

• Annual bonus
• 5 weeks of holiday
• Flexible working hours and hybrid working arrangements
• Individual career development plan
• Meal allowance and cafeteria benefit system (sports, culture, travel, health)
• Employee events, well‑being programs and internal activities
• Employee Referral Program
• International environment with stable background
• In‑house barista, refreshments and weekly fruit days
• Access to internal tools and modern HR processes
• Partner discounts (e.g., Dr. Max, Datart, Škoda Auto)