Senior Partner Marketing Manager

About the role

Apify is the leading marketplace for AI tools and the infrastructure behind data extraction pipelines, AI agents and automated workflows. As a Senior Partner Marketing Manager you will own the marketing side of strategic technology partnerships and ensure each partnership delivers maximum value.

Key responsibilities

• Design and execute joint go‑to‑market plans with key partners such as AWS, Snowflake, Databricks and Clay, covering messaging, co‑branded assets, sponsored placements, events and pipeline‑generating campaigns.
• Develop and maintain consistent partner value propositions and co‑sell enablement content across all partner touch‑points.
• Manage Apify’s presence on partner marketplaces (e.g., AWS Marketplace, Snowflake Marketplace), keeping listings, descriptions and assets up‑to‑date and on‑brand.
• Own the partner marketing budget and allocate Marketing Development Funds (MDF) strategically, tracking spend and ROI.
• Collaborate with Product and Sales to align partner marketing activities with the product roadmap and provide sales teams with the assets they need to close partner‑sourced deals.
• Serve as the primary marketing liaison for partners, conducting regular check‑ins and driving progress on joint initiatives.
• Maintain a shared repository of partner marketing guidelines, best practices and asset libraries.
• Represent Apify at co‑hosted partner events, hackathons and meet‑ups, coordinating narrative and presence with internal GTM teams.

Required profile

• Minimum 4 years of experience in partner, channel or B2B marketing within a SaaS or developer‑tooling environment.
• Proven ability to translate high‑level partnership strategies into concrete marketing plans and execute them end‑to‑end.
• Strong organizational skills and a proactive approach to tracking multiple initiatives.
• Excellent written communication skills, capable of producing clear, on‑brand partner‑facing materials.
• Comfortable working with cross‑functional stakeholders—including internal teams, partner managers and product marketers—while maintaining momentum.
• Solid understanding of performance metrics and ability to report on campaign effectiveness.

Required skills

• AWS
• Snowflake
• Databricks