Social Media Specialist – DACH (Prague)

About the role

Vilgain, a fast‑growing food and lifestyle brand, is looking for a DACH Social Media Specialist to build and own its organic social presence in Germany, Austria and Switzerland from Prague. You will join the Marketing team and collaborate closely with the DACH, Influencer and Creative squads.

Key responsibilities

• Develop and execute the organic social strategy for the German, Austrian and Swiss markets.
• Grow the German Instagram channel to 50,000 followers by year‑end and launch dedicated Instagram accounts for Austria and Switzerland.
• Establish Vilgain’s presence on TikTok and YouTube across the DACH region.
• Create market‑specific content based on local trends, competitors, creators and language.
• Transform influencer assets into reusable owned‑channel content.
• Collaborate with influencers and the creative team to generate high‑potential organic content.
• Plan, produce, publish and analyse content performance, continuously optimizing for reach and engagement.

Required profile

• Proven experience in social media and content creation, especially on Instagram, TikTok and/or YouTube.
• Native‑level German with a deep understanding of German‑speaking audiences.
• Strong eye for engaging, shareable content and knowledge of the DACH creator landscape.
• Data‑driven mindset combined with creative execution ability.
• Hands‑on, independent work style with strong ownership.
• Interest in food, health, fitness or lifestyle is a plus.

Required skills

• Instagram
• TikTok
• YouTube