Omnichannel Marketing Manager – Drugstore Channel

About the role

P&G is looking for an experienced Omnichannel Marketing Manager to lead shopper marketing and omnichannel development for the drugstore channel in Prague. The role connects consumer and shopper plans with retailer priorities, strengthens brand visibility at the point of purchase and builds partnerships with retail customers. It covers end-to-end planning, coordination, activation and evaluation of integrated campaigns across online and offline touchpoints.

Key responsibilities

• Build drugstore marketing partnerships and joint marketing and business plans, and maintain the annual shopper and consumer marketing plan
• Develop the drugstore channel by linking online and offline activity to improve brand visibility, shopper engagement and conversion
• Lead retailer planning and performance meetings and report to senior management on priorities, investment, results, risks and next steps
• Manage long-term and tactical campaigns across brands, from planning through execution, optimization and evaluation
• Coordinate in-store activation with chains, franchises and partners, including product placement, displays, promotions, brand events and promotional calendars
• Work with retailer and internal media teams on the media mix, social, influencers, newsletters, CRM, loyalty and local digital activity (Meta Ads, Google Ads)
• Own marketing budget planning and control, including monthly investment reviews
• Track campaign KPIs and analyse sales and marketing data to evaluate effectiveness
• Lead across functions with Brand, Sales, Category, eCommerce, Media, Finance, agencies and retailers, setting clear briefs and performance standards

Required profile

• Relevant marketing experience, ideally in customer or shopper marketing, trade marketing, channel development, FMCG or drugstore retail
• Strong understanding of 360-degree marketing and integrated online, offline, retailer and media channels
• End-to-end campaign management experience and a track record of building retailer relationships
• Knowledge of e-commerce, retail media, influencer activation, CRM and loyalty marketing
• Fluent Czech/Slovak and English

Required skills

• Microsoft Office with strong Excel and PowerPoint skills
• Budget tracking, forecasting, campaign reporting and performance evaluation tools
• Analytical and commercial skills, including KPI management and data-driven decision making
• Negotiation, stakeholder management, presentation and project leadership

What we offer

• Multicultural, international work environment
• Ownership of integrated campaigns and high visibility with senior stakeholders
• Competitive salary and benefits program, flexible work arrangements