Retail Media Specialist

About the role

Procter & Gamble is looking for a Retail Media Specialist for its Prague General Office. You will join a dynamic, multicultural team and work with eCommerce, Sales, Brand and external partners to grow the business through retail media investments. The role covers planning, buying, execution and optimisation of retail media campaigns across key eRetailers, with a structured test and learn agenda.

Key responsibilities

• Develop retail media plans based on brand priorities, business objectives, retailer opportunities and promotional calendars
• Plan and buy campaigns across retailer platforms and recommend formats such as Sponsored Products, Search, Display and Off-site Media
• Turn brand and customer objectives into campaign briefs, KPIs, targeting and activation plans, and launch campaigns on time and within scope
• Monitor performance, optimise targeting, bidding and placements, and track spend, pacing and budget utilisation
• Test new ad formats, audiences and creatives, and build performance reports and dashboards linking media and sales data
• Work with Brand, Sales, eCommerce, Finance and retailer teams, supporting business reviews and sharing results and learnings

Required profile

• Experience in Retail Media, Digital Media or Performance Marketing
• Practical experience with campaign planning, execution, optimisation and reporting, and managing media budgets
• Strong analytical and problem-solving skills, proactiveness and ownership of results
• Ability to work across stakeholders and with internal teams, agencies, media platforms and retailers
• Fluency in Czech/Slovak and English

Required skills

• Microsoft Office, with strong Excel and PowerPoint
• Retail or performance media platforms such as Criteo, Citrus, Google Ads and Meta
• Analytics and reporting tools such as Power BI and Google Analytics
• Budget tracking, forecasting and campaign reporting tools
• Ad servers, attribution tools or retailer dashboards are an advantage

What we offer

• Multicultural, international work environment
• Opportunity to shape the retail media capability across eCommerce customers
• Hands-on experience with leading retailer advertising platforms
• Competitive salary and benefits programme, flexible work arrangements