Performance Marketing Lead

About the role

Apify is looking for a Performance Marketing Lead to own and scale paid acquisition across all channels. You will shape the strategy, manage a growing team, and align marketing spend with business objectives in a fast‑moving B2B SaaS environment.

Key responsibilities

• Define and execute the paid acquisition strategy across major ad platforms, affiliate, partner and influencer channels.
• Build, hire, and develop a performance marketing team, establishing structures and career paths.
• Set and manage a multi‑million‑dollar budget, forecast allocations, and report on ROI, LTV/CAC and ROAS.
• Collaborate with the Data team to design and maintain an attribution model used across marketing.
• Run end‑to‑end testing programs covering creative, copy, landing pages, audience segmentation and emerging channels.
• Partner with Product Marketing to align campaigns with positioning, ICPs and messaging, feeding insights back into product targeting.
• Represent paid acquisition in GTM, product and data discussions, ensuring alignment with the product roadmap.
• Report to the Head of Marketing on performance, risks and growth opportunities.

Required profile

• 8+ years of experience in performance marketing, growth or user acquisition, preferably in B2B technology or PLG/SaaS.
• Proven track record of building and leading a performance marketing team.
• Experience managing budgets of $1M+ and deep understanding of LTV/CAC, payback periods and ROAS.
• Hands‑on expertise with major ad platforms and experience in affiliate, partner and influencer channels.
• Strong analytical mindset, comfortable working with modern data stacks and attribution models.
• Excellent communication skills in English, able to present strategy and results to executives.

Required skills

• Google Ads
• Facebook Ads
• LinkedIn Ads
• Affiliate marketing platforms
• Influencer marketing platforms
• Attribution modeling
• Data analysis

What we offer

• Opportunity to shape the growth engine of a leading AI‑focused marketplace.
• Collaborative, remote‑first culture with cross‑functional teams.
• Competitive compensation and equity package.