Senior Manager, Vertical Marketing Retail & Healthcare

About the role

Zebra is looking for a Senior Manager, Vertical Marketing Retail & Healthcare to take a strategic leadership role driving the pan-EMEA Vertical Marketing Go-To-Market (GTM) strategy for Retail and Healthcare, aligned with Sales Strategy Leads and Global Vertical Marketing. The role acts as a go-to-person expert and trusted advisor for vertical strategy, shaping value propositions across EMEA to increase brand preference, advocacy and sustainable growth.

Key responsibilities

• Define, own and develop the GTM strategy for Retail and Healthcare in EMEA, aligning marketing priorities with sales objectives
• Partner with Vertical Sales Strategy Leads on joint business plans for pipeline acceleration and revenue growth
• Act as the primary industry expert, thought leader, spokesperson and storyteller for the verticals
• Define vertical audiences and personas and develop targeted engagement strategies
• Own marketing initiatives and manage the vertical marketing budget with accountability for ROI
• Drive brand awareness and perception of Zebra in Retail and Healthcare across EMEA
• Collaborate with global and regional stakeholders such as Portfolio Marketing, Industry Sales Leaders, Global BMI and the Global CoE

Required profile

• Proven experience in a vertical marketing or strategy role focused on EMEA, preferably in Retail and/or Healthcare
• Deep expertise and a strong network within the relevant vertical
• Bachelor's degree in Marketing, Communications or a related field
• 8+ years of B2B marketing experience; vertical or field marketing experience highly desired
• Fluent written and spoken English; another European language is a strong advantage

Required skills

• Ability to develop and execute GTM strategies
• Exceptional communication, presentation and storytelling skills
• Analytical skills and use of market intelligence
• Collaborative approach to cross-functional teams

What we offer

• Base pay plus a performance-based annual cash incentive targeting 15% of base pay
• 5 weeks of vacation, 5 sick days and 4 paid volunteer days
• Annual bonuses based on financial results and yearly salary increases linked to performance
• Training, an internal learning portal and career opportunities within Zebra
• Employee referral bonus, life and pension insurance contribution, and discounts at partner companies
• Modern workplace at the Vlněna office park in the city centre