Marketing Manager – General Machine Building

About the role

As a Marketing Manager for the General Machine Building segment within Siemens Digital Industries, you will shape the market positioning of automation and digital solutions for machine builders worldwide. You will work in an international team, bridging product innovation with customer success through strategic, data‑driven marketing.

Key responsibilities

• Define and execute the global marketing strategy for the General Machine Building segment, including target audience definition and tailored measures.
• Translate Siemens automation solutions into concrete use‑case scenarios and develop go‑to‑market concepts that highlight added value for machine building companies.
• Position the complete TIA automation portfolio—hardware, motion/drives, digital twin, software, and industrial AI—with consistent, solution‑oriented communication.
• Plan and conduct trade shows to showcase solutions and generate business opportunities.
• Collaborate with the Demand Center, regional teams, and external agencies to integrate machine‑building expertise into integrated marketing campaigns.
• Support data‑driven lead generation across the funnel and contribute to optimization initiatives.
• Measure and optimize campaign performance using KPIs such as MQLs, MIOV, ROI, and sales enablement usage.
• Work closely with global sales, product marketing, regional marketing, and external partners.

Required profile

• Professional experience in B2B marketing, preferably within an industrial or technology‑driven environment.
• Proven ability to develop and implement global marketing strategies and campaigns.
• Strong understanding of automation, software, and digital technologies for machine building.
• Experience in trade‑show planning and execution.
• Data‑oriented mindset with experience in lead‑generation and KPI measurement.

Required skills

What we offer

• Opportunity to influence growth and market success in a leading digital industries company.
• Collaboration with an international, cross‑functional team.
• Access to Siemens’ extensive portfolio of automation and digital technologies.